You wouldn’t …
Build a house without a foundation or start a new project without a plan so why should building a brand be any different?
In the digital age of today having a brand that stands out is more important than ever. The best way to do that is to have a brand who’s message and positioning is consistent and you can only accomplish that by starting with a strong brand strategy.
You may be asking, “What is brand strategy? Isn’t that just my logo?” While a logo is part of your brand strategy it’s only a small part of your brand’s overall identity. Asking questions like “Who are we?” “What makes us unique?” “What do we want our brand to feel like?” will help you start to develop the foundation of your brand.
If you’re not sure what to do from there I have a custom brand strategy process that I walk you through to answer all of those questions and more. The next question is, are you ready to work together?