We all know how important Instagram is for brands, especially consistent posting. With all of the new algorithm changes the social platform has rolled out it’s become equally important to have a good hashtag and story strategy for your brand so that your content gets seen and in front of the right audience. One way to make sure your story content continues to be seen even after your initial 24 hours are up is by using Instagram highlights. This feature allows you to take parts of your story and save them to a “highlight” reel
1. Choose Your Photos or Images
For this step you’ll need to decide whether you want actual photos or graphic images, like the 2 below, featured in your Instagram story highlight thumbnails. If you want images, you can use sites like Canva to help create your files. Images should be 1080 x 1920 pixels to be uploaded to your Instagram story but keep in mind you will be selecting a small thumbnail from this file to display on your profile.
2. Upload Your Images to your Story
Instagram requires the images you use displayed in your highlights to come from your story so you’ll need to have them there to start out with before using them for your highlight. Make sure whatever photos you choose you're comfortable with leaving in your story. The photos need to remain there after you’ve saved them for 24 hours in order for them to stay in your highlights! You cannot upload them and create your highlights and then delete once completed without altering your featured images.
3. Save Each Photo From Your Story
Once you’ve uploaded each image, view your own story and click the 3 dots in the bottom right corner. You’ll need to do this for each photo or highlight. Once you click this button choose save, and then save photo. Instagram will then save this photo in the appropriate place for you to be able to access it when it comes time to actually create your highlight segments.
4. Return To Your Instagram Profile And Start Creating Your Highlights
Once you return to your profile you’ll see a “+” sign under the highlights section located directly beneath your bio. Once you click the “+” sign you will see all of the photos that you just saved. Select whichever one you would like to start with and click next. You will then be able to name your highlight and move the cover to select your appropriate thumbnail. Once this has been completed. Click “add” in the top right corner.
5. Repeat This Process
Assuming you have more than 1 photo or featured highlight topic, you will need to repeat step 4 as many times as needed until all of your topics have been created.
That’s it! You’ve now created your highlights so that you can keep parts of your story in different segments to highlight your overall brand moments. All you need to do now is remember to select “highlight” while viewing your story every time you have a parts of a story you’d like to keep.
Photo Image Credit: The Studio Magnolia