You want to go on vacation but driving seems like a horribly long way to get there. You know where you want to go, how many people you’ll have, and the dates of your trip. You hop on Google and look up “How To Fly A Plane.” You spend a couple of weeks researching, taking notes, and learning more about being a pilot. The time comes for your trip and you go find the nearest plane and hop on board in the pilot seat.
This story sounds crazy right? I don’t know ANYONE who would ever do this so why should your digital marketing efforts be any different? I was recently grabbing drinks with a friend who is a successful real estate professional and we were having great conversation about our work and passion. We started discussing how it’s frustrating sometimes to be in a profession where people think that they can do your job and don’t always value your knowledge or abilities.
Yes there are people who pride themselves as “people who do social media” that really have no idea how to do anything other than make posts but that’s not who I’m talking about. Most digital marketing professionals will have a wide array of knowledge that extends past social media and possess marketing knowledge they’ve acquired over many years through many channels. They will not only know what you should be doing but WHY you should be doing it and HOW it should be measured. Digital marketing is something that should not just be “done,” but to truly be effective should be done WELL. It’s okay to ask for help. If you have a limited budget there are many resources to help you such as local BDC’s.
Think twice before you Google, it’s just as easy to search for “Digital Marketing Agency” as it is “How To Do Marketing” :)